Pricing
Pricing by effort – transparent and traceable
You pay for the work that actually happens: analysis, content, optimization and care. Not for colorful packages and not for a share of ad spend. Below you’ll find entry prices, typical monthly ranges and hourly rates.
Entry
When does a collaboration start?
These are orientation values for entry – the concrete amount depends on how much work your situation really needs.
AI Search
from €500
monthly
Visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews – so AI systems name your offer as a source.
More about the serviceGEO
from €500
monthly
Generative Engine Optimization: structure and write content so AI systems understand and cite it.
More about the serviceSEO
from €500
monthly
Search engine optimization and Local SEO – entry depends on how solid your site already is and how much ongoing optimization needs.
More about the servicePaid Ads
from €250
plus ad budget
Creation and management of your ads – billed by effort, not as a share of ad spend. Ad budget goes directly to Google, Meta or other platforms.
More about the serviceSocial Media
from €250
monthly, without video production
Instagram & Facebook or LinkedIn with fixed monthly packages. TikTok only if videos can be supplied – details below.
More about the serviceMarketing calculator
What does your marketing mix cost?
Pick services and intensity – and get an instant non-binding orientation for monthly and one-off costs.
Estimate marketing cost
Put services together – non-binding orientation.
Visibility (monthly)
Intensity for the selected visibility services
System behind the website
Paid Ads
Social media (without video production)
One-off & project-based
Conversion optimization
Your orientation
Monthly
€500
up to €550
excl. VAT
- AI Search (Entry)€500
- Non-binding orientation – the concrete offer follows after the intro call.
Free intro call – no long-term contract.
Orientation
Typical monthly ranges
In practice, ongoing budgets often sit in these ranges – depending on competition, goals and how much runs in parallel.
Local providers without an online shop
Doctors, tradespeople, local service providers
Focus on local visibility, clear offers and measurable inquiries – often SEO, Local SEO and GEO, plus ads if needed.
up to ~€1,000monatlich
Small online shops & regional-plus providers
Shops, regional websites, specialized providers
More competition, more topics and often several channels in parallel – higher monthly effort for content, SEO/GEO and optimization.
€1,000 – 2,000monatlich
Mid-sized companies
Grown brands, multiple locations or product lines
Broader strategy, ongoing content production, campaigns and systematic development of key pages and channels.
€2,000 – 4,000monatlich
Larger brands
Established brands with higher demand for pace and scope
More planning security for me, more capacity – and therefore the lower hourly rate from €4,000 monthly budget.
from €4,000monatlich
What drives the price?
Not every website needs the same effort
Two companies in the same industry can need completely different budgets. The current state decides – not only the goal.
Current optimization level
An already well-structured, fast site with clear content needs less entry work than a grown setup with technical debt.
System behind the website
Whether I can work directly in the system massively affects ongoing effort – and therefore monthly cost.
Goals and competition
Local visibility for a trade business is a different effort than regional rankings or shop growth in contested markets.
Channel scope
SEO only, SEO plus GEO, or also ads and content – the more that runs in parallel sensibly, the higher the monthly investment.
Own system vs. third-party
Why a new website can lower ongoing costs
SEO, GEO and AI Search are much more efficient when I can implement changes directly – instead of only writing instructions.
Website rebuilt by me
I know the tech, structure and content – and can apply optimizations directly. For AI Search, GEO and SEO that means less coordination, faster iterations and clearly lower ongoing costs.
- Direct implementation in the system
- Less friction, shorter paths
- Ongoing optimization clearly cheaper
Third-party system I can’t work in
Without direct access, often only finished work instructions remain – then you or your technical partner do the implementation. That costs more coordination, more waiting and makes ongoing care more expensive.
- Work instructions instead of direct implementation
- More coordination and longer cycles
- Higher ongoing effort for the same progress
Paid Ads
You pay for creation and management – not for the budget
Many providers charge a percentage of ad spend. Not with me: you only pay for time on concept, copy, setup and optimization.
From €250 plus ad budget. Ad spend goes directly to the platform (e.g. Google or Meta). My fee covers only the work on the ads.
Effort depends on how much needs to run. More campaigns, more variants and tighter optimization cycles mean more management – and therefore higher monthly effort.
Landing pages are extra. If ads need their own landing pages, those costs are added. They’re visible under website pricing and calculated transparently.
Hourly rates
How billing works
Larger monthly budgets mean more planning security for me – and a lower hourly rate for you. The intro call stays free.
Intro call
We check with no obligation whether we’re a fit.
- First pointers on opportunities and improvements
- Concrete ways to work together
- Honest assessment on equal footing
- Completely non-binding
Up to €3,999 monthly budget
Execution, planning and optimization with clear reporting.
- Execution, planning and optimization
- First pointers on opportunities and improvements
- Ways to collaborate mapped out
- Monthly evaluation and reporting
From €4,000 monthly budget
More planning security for me – a lower hourly rate for you.
- Comprehensive roadmap of opportunities & improvements
- Concrete improvements and further development
- Execution, planning and optimization
- Monthly evaluation and reporting
Ich bin mir so sicher, dass dir die Zusammenarbeit messbar weiterhilft, dass ich vollständig auf eine Vertragslaufzeit verzichte – du kannst jederzeit zum Monatsende kündigen. Alle Preise verstehen sich zzgl. gesetzlicher MwSt.
Social Media
Posts without video production – clearly priced
Instagram, Facebook and LinkedIn run with fixed monthly packages. TikTok only if videos can be supplied.
Instagram & Facebook
€250
monthly
Without video production: text and image posts for both channels – planned and regular.
- 3 posts per day
- 2× Facebook, 1× Instagram
- Concept, copy and image ideas
€250
monthly
Without video production: one clear post per day for visibility and positioning on LinkedIn.
- 1 post per day
- Topic planning & copy
- Tone that fits B2B
TikTok
on request
only with video supply
TikTok only makes sense if videos can be supplied. Price and scope we clarify individually.
- Requirement: deliverable videos
- Concept & management by agreement
- No fixed price without a clear base
Die Pakete gelten ohne Videoerstellung. Brauchst du zusätzlich Reels, Shorts oder Bewegtbild-Produktion, kalkulieren wir das separat – oder du lieferst die Videos zu.
One-off & project-based
Audit and conversion optimization
Not everything runs monthly. Some services are clearly scoped – with a fixed price or an individual effort range.
fixed price
Marketing Audit
€1,000
Full marketing audit: status of website, SEO, content and channels – including AI visibility. You get clear priorities instead of a wish list.
More about the serviceone-off, by effort
Conversion Optimization
€500 – 2,000
Sharpen copy, structure and landing pages so existing traffic yields more inquiries. Price depends on effort and is calculated individually.
More about the serviceWebsite pricing
Need a website or a tool?
For websites, online shops and custom tools there’s a separate calculator – including landing pages for ads.
Unsure which range you’ll land in?
In a free intro call we look at your site, your goals and realistic effort – honest and no obligation.