Visible where search is going
I get your business into AI answers and classic search. Digital marketing with a real AI focus – strategy, strong content and honest execution, so clicks become customers.
Optimized for
Michael Schöttler
Digital marketing with an AI focus · since 2011
Why AI Search
Good rankings are no longer enough
More and more people ask AI systems directly – and get an answer instead of ten blue links. If you’re not named as a source there, you become invisible.
I make sure your future customers understand what you do, why you’re different and why they should buy from you – and that search engines and AI recognize exactly that.
- Content that AI systems cite as a source
- Search-strong copy for Google and Google Maps
- Custom websites and tools that generate inquiries
- Measurable results instead of colorful promises
Is a collaboration a fit?
Three reasons clients work with me
Experience & execution
In digital marketing since 2011. You don’t get interns – you get me, your personal contact who also executes.
Fair & flexible
As a freelancer I work more affordably than an agency. Transparent billing, no long-term contract, cancellable at month-end anytime.
Targeted, not spray-and-pray
No random mix of tactics. Clear messages, strong content and a strategy that fits you and your customers.
Services
How I can help you
From AI Search and SEO to AI content to custom websites and tools – creatively conceived, measurably executed.
AI Search & GEO
Generative Engine Optimization (GEO) and AI Search: structure content so AI systems cite you as a source – complementary to classic SEO.
Learn moreAI Content & Automation
Create AI content without generic off-the-shelf copy: workflows for research, draft and editing – faster, search-strong and with human polish.
Learn moreWeb Development & Tools
Web development for modern websites and custom tools: online calculators, configurators and lead magnets – with SEO/GEO from day one.
Learn moreSEO & Local SEO
Search engine optimization with search-strong copy, on-page foundations and Local SEO – so you show up on Google and Maps and win inquiries.
Learn moreMarketing Audit
Marketing audit for website, SEO, content and channels – including a look at AI visibility. You get priorities, not a wish list.
Learn moreConversion Optimization
Conversion optimization (CRO) for copy, structure and landing pages – so visitors from SEO, ads and social become inquiries more often.
Learn moreSocial Media
Social media content with editorial calendar, hooks and video scripts – for reach that becomes inquiries instead of just likes.
Learn morePaid Ads
Google Ads and social ads with a coherent message and landing page – billed fairly by effort, not as a share of ad spend.
Learn moreTraining & Workshops
Practical training: SEO training, GEO workshop and AI in marketing – with real examples from your company and templates you can reuse.
Learn moreWebsites, tools & own projects
I don’t just talk about digital – I build it
Besides marketing I develop websites and custom tools – conceived myself and built with AI. Including this site, with all the tools for my clients.
papa.de
Own portal with over 60,000 fathers and 350+ guides. Built from idea to grown community – including editorial and marketing infrastructure.
Custom-built tools
- Age-phase filter for personalized guides
- Newsletter system with double opt-in (Papa-Mail)
- Community & member area
- Product test and recommendation logic
schoettler.immo
Broker website that replaces classic contact forms with interactive tools – owners get instant value, visitors become qualified leads.
Custom-built tools
- Property valuation calculator
- Commission & savings calculator
- Interactive 20-point property intake
- Live appointment planner with calendar sync
makler-ohv.de
Neutral broker comparison for the Oberhavel district – a service by schoettler.immo. Data-driven portal with fair, automatic ranking.
Custom-built tools
- Broker comparison with fair random sort
- Commission analysis & comparison
- Filter by location, price & specialization
- Automatic OHV specialist scoring
How we start
The path to collaboration
Clear, straightforward and without risk for you.
Get in touch
In a few sentences you tell me who you are, what you offer and which channels you already use. That gives me a first feel for your company and goals.
Free intro call
We get to know each other and look at your situation together: goals, ideal customers, measures so far. You already get first impulses. Free and no obligation.
Offer & roadmap
If it’s a fit, I prepare a custom offer. Transparent: which services I take on, which channels we work and which budget makes sense.
Start of collaboration
We get going – with clear priorities, regular sync and me as your direct contact. Ongoing agreements can end at month-end anytime.
Client voices
What others say about working together
Readable on Google – partly about my former agency imwebsein GmbH.
Great experience, learned a lot! Finally a partner on equal footing. Easy to recommend.
I get full execution plus the right strategy advice here. I also learned a lot. I’ve successfully recommended this several times and am happy to do so again.
I experienced Michael Schöttler as a seminar lead at an SEO event very positively. I liked the event so much that I attended several times.
Top advice, competent and very friendly. Definitely worth recommending!
Almost 2 years of good and successful collaboration. Nothing is promised that can’t be delivered.
FAQ
Answers on AI Search & working together
By actual effort – not flat packages. Entry points are on the pricing page: Ads and Social Media from €250, SEO, GEO and AI Search from €500. The marketing audit is a €1,000 fixed price; conversion optimization is typically a one-off €500–2,000. How high ongoing budgets go depends mainly on your site’s optimization level, the system behind it and your goals.
If I build the site myself, I can implement SEO, GEO and AI Search directly in the system. On third-party systems I’m not allowed to touch, often only finished work instructions remain – then you or your team do the implementation. That costs more coordination and makes ongoing optimization more expensive. Details and orientation values are under Pricing.
GEO (Generative Engine Optimization) means, simply put, preparing your content so AI systems like ChatGPT, Gemini or Perplexity understand it well and use it as an answer. We formulate typical questions and clear answers about your offer and place them sensibly on your site. More under AI Search & GEO.
Not necessarily. If your site has a solid base, we reuse existing content, make it more precise and add citation-ready Q&As for AI systems. On old or messy sites – e.g. grown WordPress installs – a modern rebuild via my web development is often faster and cheaper than endless patching. See costs with no obligation in the website calculator.
Yes – I use AI for practically everything. It doesn’t replace thinking, planning and checking. That stays with me. With AI I work much faster – and you notice that as a client: lower cost and better results.
Let’s move your project forward
The intro call is free and no-obligation. No contract pressure – just an honest assessment on equal footing.