Michael Schöttler
Digital marketing since 2011
Experience is the difference between knowing and guessing. From 2011 to 2025 I ran imwebsein GmbH as sole managing director – an online marketing agency with up to 13 employees.
Since late 2025 I’ve been solo self-employed and bring my expertise in directly: creative content and execution in AI Search, SEO/GEO, social media and ads, plus website creation and AI-based tool development – for noticeably more profit.
- since 2011
- in digital marketing
- 14 years
- running my own agency
- up to 13
- people managed
- 200,000+
- Facebook fans built
My path
Experience that grew over the years
From the 2011 start through 14 years of my own agency to teaching and my own platforms – here’s where my expertise comes from.
2011
Start & founding of imwebsein GmbH
Start in online marketing and founding my own agency. From day one with the claim to turn creative content into measurable results – not empty promises.
2014
Online Marketing Manager (IHK)
Certification as Online Marketing Manager (IHK) – solid, examined knowledge as the base for work with small, mid-sized and large companies.
2016
Certified trainer
Trainer qualification earned and since then trainer for digital and print media designers. So I pass knowledge not only to clients, but also to the next generation.
2011 – end of 2025
14 years CEO of imwebsein GmbH
As sole managing director I built and ran an online marketing agency with up to 13 people – for small, mid-sized and large companies. At the end of 2025 I deliberately closed that chapter.
since 2024
Lecturer at WBS Akademie
Teaching adult education at WBS Akademie: storytelling, content for digital channels, ads that sell, and deliberate use of AI for creative content.
since late 2025
Solo freelancer focused on AI Search
Today I bring my experience in directly – as your personal contact. Focus: AI Search & GEO, plus SEO, social media and ads, as well as website creation and AI-based tool development – for noticeably more profit.
since 2011 · ongoing
Own platforms & tools
In parallel I built own projects that still run and grow: papa.de, schoettler.immo and makler-ohv.de – with tools I conceived myself and implemented with AI, and among other things over 200,000 Facebook fans built.
My stance
I translate your offer into content that sells
To do that I connect storytelling with AI Search, SEO, GEO, social media and ads. From your strengths we build a clear story; from that story come copy, content and campaigns that are visible online and show up in profit.
Besides work for companies I teach adult education at WBS Akademie. Focus: storytelling, content for digital channels, ads that really sell, and deliberate use of AI when creating new creative content.
Creativity comes first for me, but I still keep numbers and results clearly in view. Visible results are the focus.
Teaching & training
Lecturer at WBS Akademie
Besides my work for companies I teach adult education at WBS Akademie and train teams directly in companies. I pass on exactly what works in daily practice – not pure textbook knowledge, but proven methods from 14 years of agency and own projects.
Participants learn how to develop stories and content that become visible online and sell – and how to use AI deliberately as a tool without content becoming interchangeable.
Certified trainer for digital and print media designers. So I don’t only upskill teams, but also train tomorrow’s talent.
My teaching focus areas
Storytelling
How facts and offers become stories that stick and move people to act.
Content for digital channels
Copy and content for websites and social media that fit the audience and get seen.
Ads that sell
Writing ads that don’t just please, but measurably drive inquiries and revenue.
Deliberate AI use
How to use artificial intelligence consciously to create new creative content faster and better.
Don’t want to learn yourself, but get your team ready? I also offer practical company training .
Websites, tools & own projects
I don’t just talk about digital – I build it
Besides marketing I develop websites and custom tools – conceived myself and built with AI. Including this site, with all the tools for my clients.
papa.de
Own portal with over 60,000 fathers and 350+ guides. Built from idea to grown community – including editorial and marketing infrastructure.
Custom-built tools
- Age-phase filter for personalized guides
- Newsletter system with double opt-in (Papa-Mail)
- Community & member area
- Product test and recommendation logic
schoettler.immo
Broker website that replaces classic contact forms with interactive tools – owners get instant value, visitors become qualified leads.
Custom-built tools
- Property valuation calculator
- Commission & savings calculator
- Interactive 20-point property intake
- Live appointment planner with calendar sync
makler-ohv.de
Neutral broker comparison for the Oberhavel district – a service by schoettler.immo. Data-driven portal with fair, automatic ranking.
Custom-built tools
- Broker comparison with fair random sort
- Commission analysis & comparison
- Filter by location, price & specialization
- Automatic OHV specialist scoring
Straight talk
What you get – and what you don’t
What you get
- Honesty
- Creativity
- Expert-level know-how
- Visible results
What you don’t get
- High prices
- Rip-offs and false promises
- Excuses and dodging
- Long contract terms
Let’s move your project forward
The intro call is free and no-obligation. No contract pressure – just an honest assessment on equal footing.